MARY ECKERT

Singer-Songwriter

From November 2024 to July 2025, we worked with indie-folk artist Mary Eckert to manage and grow her Instagram and TikTok accounts, while providing ongoing social media mentoring and coaching. We created, edited, and scheduled daily content, and ran filming sessions for her new single “Always Too High” as well as live show footage for social media and festival applications. Alongside this, we developed her brand identity — including colour palettes, consistent fonts, and audience avatars — to create a cohesive visual world around her project. In just a few months, her post views skyrocketed (by over 36,000% on TikTok), with profile views, followers and engagement also seeing huge increases. By the end of our collaboration, Mary had both an engaged audience and the tools to continue managing her social media independently.